Dirt is good, according to Surf Excel's catchphrase, "Daag tou achay hotay hain." But this goes well beyond being a tagline. The company's core values center on ensuring that children develop their senses via hands-on learning. The company has made a lot of effort over the years to raise awareness of the value of experiential learning for kids. You don't have to worry about getting dirty because Surf Excel is so wonderful at cleaning, so you can give your kids the freedom to fully engage with life, experience it, and grow and develop at the same time.
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